About Alma

Training, Qualifications & Experience

I am continually updating my knowledge in mental health and also nutritional health, I feel it is important to be aware of the latest developments in health and the field of neuroscience. I am dually qualified as a nutritional therapist and psychotherapist to be able to offer both physical and mental health to my clients.

I have been working with Catalyst (drug and alcohol addiction counselling services) in Guildford which is a non-profit organisation working with people who are dealing with issues stemming from drug and alcohol misuse and mental health.

I have also had the privilege of working with the families at Cherry-trees in East Clandon Surrey. They are a small charity providing home for home specialist short breaks for children and young adults aged 0-19 with a range of complex disabilities including autism, asperges, as well as learning, physical and sensory impairments.

My Qualifications

  • Ad.Dip. Psychotherapeutic Counselling (Accredited by the National Counselling Society)
  • Master Practitioner in NLP (Neuro-Linguistic Programming) – communication and behavioural change therapy
  • Master Practitioner in Time Line Therapy & Hypnotherapy (American Board) – Regression therapy
  • Certified Life Coach in NLP – Solution focused
  • Diploma in Clinical Hypnotherapy (Surrey Institute of Clinical Hypnotherapy) – type of complementary therapy that uses hypnosis, which is an altered state of consciousness.
  • Licensed Practitioner in (IEMT) Integral Eye Movement Therapy (Andrew T. Austin) – therapy for PTSD, Anxiety, Phobias
  • Diploma in Nutritional therapy and dietary therapy – designed to improve health both mentally and physically

My most recent projects are:

  • Working with drug & alcohol abuse – Catalyst (Guildford)
  • Working with parents of children with Autism and Asperger – Cherry-trees (East Clandon)
  • Integrated Private practice working with a range of problems both physically and mentally
  • Programme Manager for the child obesity programme MEND which stands for Mind, Exercise, Nutrition, Do It. – Working with young overweight/obese children and their families to change their lifestyle and eating habits

Seminars, Public Speaking and Programs:

  • Designing the Tiny Tums workshops for the Sure Start nurseries for the under 5’s
  • Sport Nutritional Workshops in schools
  • The ‘SLIM’ Programme
  • Further education in schools
  • Practical application of NLP for therapists

Alma Griffith

A New Life! Decide today who you will become, what you will give and how you will live.” – Tony Robbins

I have been working in the field of coaching for over 30 years and it is because of my own personal journey of change that I’m passionate about helping others to change.

Welcome to my journey

My journey as a life coach started many years ago with a belief that I wasn’t ‘good enough’ a belief I now realise dominates a lot of us. This limiting belief affected many areas of my life and caused me to self-sabotage.

Things happen such as ‘a relationship breakup’ or ‘I didn’t get the job’ but my story was this has happened because I wasn’t good enough.  The more you reinforce the belief the more you believe it and yet there was something within me that wanted to change, I needed help!

I started to explore the possibility of change by using ‘NLP’ and ‘Life Coaching’ this gave me the opportunity to explore my own ‘sabotaging beliefs’ and realise that everyone has within them the means to change but only when you experience a different perspective. I proved this to myself when I walked the ‘Fire Walk’ at an Anthony Robbins weekend seminar, this is how powerful NLP & Coaching can be.

Why did I walk the Fire walk? I challenged my limitations and the old story I kept telling myself and walked the fire.   It is only our beliefs that stop us from achieving the life we want! This whole experience has completely changed my life for the better and I now live my life with a new set of beliefs.

Having the right mentor can help you with:

Personal growth

Personal growth means different things to different people, to some it may mean a commitment to improving your health and fitness, communicating better with your partner or at work.  To others it may mean focusing on your life goals such as a career or finances.

Working out what you really want is the first step, what are you passionate about and in what areas of your life would you like to focus on?   Once you are clear, then think about your motivation behind the goal.  Will it bring you happiness, strengthen your relationships, create more productivity, enable you to live a healthier life for you and your family. By realising that you may be driven by factors bigger than yourself you will feel more encouraged to commit to achieving personal growth.

Once you have decided on what your outcome will be the next step is to look at what is stopping you or getting in your way.  For many people new challenges feel daunting and when they come up against an obstacle they give up because often there is an underlying limiting belief within them that says ‘I can’t do this or I’m not good enough’ so they give up instead of accepting that there will be challenges along their journey.  It is how we negotiate them, remove them or reframe them that helps us to get closer to our goals.

Coaching helps you to develop a deeper understanding of yourself, identifying any old habits and how you see yourself in relations to others.  Working with any limiting beliefs so that you can overcome these inner conflicts that lead to self-sabotage and help you to align with our goals.


Often, we settle for less than what we are capable of due to the fear of rejection and not speaking up! We all act consistently with who we think or believe we are, so if we feel insignificant we will not speak up.   This is often based on a set of standards or beliefs going back to our childhood, the way we were treated by significant others, our conditioning and what we consider to be our identity.  We need to look at our limitations and connect to our true nature. Why live with who we believe we are?

By challenging our old beliefs, by expanding who we are, by raising your standards and asking what you want we start to empower ourselves and take control of our own life.

This makes us feel significant and motivates us to grow into more than what we are.

My mission

“To share my knowledge with everyone who is interested in their health, mind and body, Thereby helping them to facilitate permanent changes in their lives!”

Member of:


NUTRITION - General health

"After years of neglect eating junk foods, putting on weight, suffering from a chronic skin condition and trying to deal with the stress in my life I went to seek nutritional advise from Alma. After my initial consultation I continued to visit her regularly over a period of 9 months, monitoring my progress; she was patient but firm working on my self-esteem and looking at some of the deeper issues associated with my lack of self-control. By the end of my visits with Alma I had lost 2 stone, my skin condition had almost completely disappeared. I was able to cope with the daily stresses of life and I came off my medication. I'm so grateful for all the help and advice that Alma offered me; cooking has become a lot more interesting!"
William Sutton, Surrey

NUTRITION - Menopause

"I was chatting to a friend about my symptoms of the menopause and didn't want to go on HRT; she told me how she had improved her symptoms just by changing her diet, taking some supplements and exercise; she also recommended Alma. I felt I had nothing to lose so I booked an appointment and never looked back. Alma gave me some very useful nutritional advice, recipes and supplements. After a couple of months of changing my eating habits my menopausal symptoms just disappeared and I was so grateful that I didn't have to take HRT."
FH Surrey

NUTRITION - Healthy eating

"I had a very busy, stressful work life, study during my lunch hours and after work. I was losing more and more weight, many people commented, which made me feel anxious and upset. I contacted Alma for advice, she suggested I was not eating enough so she recommended a comprehensive diet with regular snacks and supplements to assist my run down, tired body. After a period of six months, I feel so much healthier, happier and back to my normal self." Thank you.
Hayley Sutton, Surrey